In Australia why is Burger King called Hungry Jacks and not Burger King as it is in the rest of the world?

Trademark issues involving the similarly named Burger King in Mattoon, Illinois lead to a law suit whose outcome helped define the scope of the Lanham act in the US and an existing trademark held by a shop of the same name in Queensland forced the company to change its name in Australia.



When Burger King (BK) decided to expand its operations into Australia, it found that its business name was already trademarked by a man running a small takeaway food shop in Queensland. As a result, BK provided the Australian franchisee, Jack Cowin, with a list of possible alternative names that the Australian BK restaurants could be branded as. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products slightly changing the name to Hungry Jack's.

In 1996 Burger King won the "Burger King" trademark in Australia, but attempts by BK to rebrand the Franchise Hungry Jacks lead to a law suit by Jack Cowin sued, culminating in a $45million judgment.In Australia why is Burger King called Hungry Jacks and not Burger King as it is in the rest of the world?
Thats because tey are two different fast food shops.

There were still Burger Kings back 2001 n 2002...cant remember exaclty when they didnt have Bruger Kings AnymoreIn Australia why is Burger King called Hungry Jacks and not Burger King as it is in the rest of the world?
Actually Julia L is wrong, they are sort of the same company. Though Hungry Jack's is owned by it's own company, it started as a Burger King franchise. After a legal battle Jack's became a subsidary of King, meaning it's the same company but Jack's has much more freedom now.

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